The Lunatik Lab's Latest Blog Posts

Can Marketing Automation Feel Personal? A Decision Framework

Can Marketing Automation Feel Personal? A Decision Frameworkby: Geoffrey LunaPublished on: 10/08/2026

How marketing automation can feel personal, using a decision framework and CRM checks to automate routine messages and route complex cases to people.

marketing automationcrm data qualityhuman in the loopcustomer communicationescalation rules
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Can Marketing Automation Feel Personal? A Decision Framework

Avoid CRM Mistakes That Cost Leads: A Practical Guide

Avoid CRM Mistakes That Cost Leads: A Practical Guideby: Geoffrey LunaPublished on: 09/22/2026

Learn the CRM mistakes that cost leads: scattered data, no ownership, slow follow up, and poor automation. Centralize data, define SLAs, and track key steps.

crm mistakeslead managementlead response timecrm automationcrm data quality
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Avoid CRM Mistakes That Cost Leads: A Practical Guide